MARKETING PLANS

What do you think is the better method for obtaining pearl - oysters to find and implement a grain of sand, hoping to convince him to make a pearl, or a hundred and oyster shells to find, until you with pearl? Who do you think will finish with the most gold - an alchemist trying to lead and other base metals to precious element, or a miner and pans and sluices meter pile of gravel from the river bed of ice? How would you get rough diamonds - you can use a piece of coal to heat and pressure to find or build a diamond mine in Africa?

All of the above examples illustrate the effective efficiency of sorting. And there are many other examples that can be used.

Each also provides guidance on the circumstances in which the distribution process works best. Not all tasks are equally suitable for the type of approach.

It would be very foolish to dig through the potter's clay pit in the hope that they do ship. In the same way, searching, browsing ox have been nice to have shared a steak, or cow's milk in a bucket that the height of stupidity.

So what are the criteria for the classification appropriate for the task? Two factors come to mind the pictures. The first condition is what is desirable with undesirable comingled without discrimination.

It is certainly true of gold, diamonds and oysters. It is impossible to say which of the pre-opened oysters with pearls. It is also difficult to know where the gold and diamonds, lies to the graves. In any case, I'm sure that places with higher concentrations, what we seek, and the chances of success can be improved significantly starting in the right place. But in any case to such materials.

Marketing and sales are similar in this respect. A desirable and undesirable are mixed without discrimination on the surface. And I just want to tell prospective customers about the product or service and are ready to buy now are scattered among the thousands who are not.

The second factor is that the sorting method of choice is desirable to find more effective than they create. You may have developed an effective method that turns coal into diamonds. This does not mean that the method is more efficient than digging them out of the country. Oysters can also be induced to produce pearls, but at what cost time and money?

And so it is with marketing. Currently some people tend to buy from you. Again, people who do not want the product or service, a waste of time. It is not worth a piece of coal into a diamond. It is more efficient for customers to find a product or service than to make them resistant cables.

And so we see that marketing efforts are best implemented in a manner similar to finding pearls, gold, or diamond grading, sorting, grading and sorting.

A successful businessman realizes that his time is being used to benefit more sorting through hundreds of wannabe prospects, instead of trying to lead a handful of distance to persuade to buy. And indeed, that his time is best spent creating automated systems for implementing the sorting process.

Create a system to help resolve some are ready and willing to do business with you by the many indifferent to much better use of your time than trying to convince reluctant one perspective at a time to be. Organize, not to sell.