MARKETING PLANS

Marketing is changing very quickly these days, led especially on the Internet. However, the basic principles still hold good marketing.

You must submit:

* The right message
* For the right people
* In due time
* Through the right channels

Too often, marketers and small business perspective on the basic techniques to create successful campaigns since time immemorial.

The following suggestions are nothing new. Simply attach it as a reminder of the basic principles of marketing that turns prospects into customers.

Know your audience.

Only if you know your audience can understand their needs. Once you know their needs, then you know how these needs. Knowing and understanding your audience through market segmentation leads to well-targeted campaign that generate profitable returns.

Ask yourself how well you know your customers.

Focus available.

Your success depends on your menu. Ensure that what you are offering meets the needs of customers and it is packaged and presented in the most attractive way to easy for customers to buy. Smart marketing can cover up weak and unattractive offer for a short time, but long term success of your application to reach the place.

Split test.

Never run a campaign without trial. Split testing allows you to simultaneously test two versions of the campaign. You can test the head, landing pages, postcards, or e-mail. Split tests can evaluate the success of the two different methods on a small scale before the start of the most successful version.

Do not sell on price.

So many companies fail because they are sold on price alone. Curbs and requires huge amounts of money to leave for various risks. Finally, just to sell on price leads to price wars, lower profitability, and often bankruptcy. Rather than focusing on the price, better to concentrate on creating as much value, price trivial. Remember, most people buy on price, they buy on value.

Reports in the row.

It is important that the same message to the customer over the customer will receive a whole. Does advertising, email marketing, social media or web sites to ensure that all messages are consistent and tell the same story. Will lead to conflicting reports, customer confusion that inevitably leads to loss of sales.

Value creation for sale.

Once a customer buys from you, then you should focus on strengthening links with other sales. Existing customers are your best resource for additional business. Already in connection with products ready to sell them. In regular contact by e-mail, phone, newsletters, etc., to inform them of new products and services, special offers and other related products. The key to success is to stay top of mind and how your customers are important to show.

Get more marketing channels

On the basis of only one or two marketing channels is very dangerous. What happens if your main source of generating business suddenly dried up? Recommended that at least five different marketing channels to use the same time, and preferably more than ten to twelve years. You must also ensure that all your marketing, support both online and offline and reinforce each other.