What Do Your Clients Want?
Posted by alvynocakepz in Tips For Developing Your Questionnaire
When was the last you for taking the time to find out what your customers want? You may speak directly to them, you may be held by focus group research. Or do you have?
Knowing your customers and what they want is an essential part of being in business. To be on the stage where people will look at your website and follow the social media, and finally feel that you are speaking directly to them.
To do this you will need their pain and problems and how you can help solve these problems out. But you must speak their language, and what they want rather than what they think they need. Otherwise, only an expensive hobby!
If you have done your research for a period, what should be done?
However, a great place to start is to complete a short questionnaire. Many tools are there, can do this electronically or you may want to pick up the phone and talk to people. Here are some tips for developing your questionnaire.
Give people an incentive to the first questionnaire - you can give away some of your time, in a raffle for one of its products, or anything else your audience will benefit. Tell them that in a brief before taking questions.
Second Request a mixture of different types of questions. Get the quantitative results by asking questions that require your respondents ticked, because it gives statistics and numbers (not just offer too many options). Qualitative results are also asking for their comments by using open questions. It gives real insight into your customer's thinking and language problems.
Third Make it easy for people to complete. Tell them how long it will be filled and why they should.
4 Test your survey with a friend or colleague to ensure that the questionnaire works, the questions are logical and make sure you proof read as well.
5 Providing others with more opportunity to add a comment 'button. Comments here will be invaluable as you can see what people think.
6 Ask people to share research, so you get decent data. Send it to your list, share it on social media and ask others to do the same.
7 Do something with your research. Create a summary for the respondents, a blog about the results and finally ensure that you respond to the information!
Knowing your customers and what they want is an essential part of being in business. To be on the stage where people will look at your website and follow the social media, and finally feel that you are speaking directly to them.
To do this you will need their pain and problems and how you can help solve these problems out. But you must speak their language, and what they want rather than what they think they need. Otherwise, only an expensive hobby!
If you have done your research for a period, what should be done?
However, a great place to start is to complete a short questionnaire. Many tools are there, can do this electronically or you may want to pick up the phone and talk to people. Here are some tips for developing your questionnaire.
Give people an incentive to the first questionnaire - you can give away some of your time, in a raffle for one of its products, or anything else your audience will benefit. Tell them that in a brief before taking questions.
Second Request a mixture of different types of questions. Get the quantitative results by asking questions that require your respondents ticked, because it gives statistics and numbers (not just offer too many options). Qualitative results are also asking for their comments by using open questions. It gives real insight into your customer's thinking and language problems.
Third Make it easy for people to complete. Tell them how long it will be filled and why they should.
4 Test your survey with a friend or colleague to ensure that the questionnaire works, the questions are logical and make sure you proof read as well.
5 Providing others with more opportunity to add a comment 'button. Comments here will be invaluable as you can see what people think.
6 Ask people to share research, so you get decent data. Send it to your list, share it on social media and ask others to do the same.
7 Do something with your research. Create a summary for the respondents, a blog about the results and finally ensure that you respond to the information!
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