Dental And Medical Marketing - 3 Big Waiting Room Mistakes (Patient Referral Triggers)
Posted by alvynocakepz in Dental And Medical Marketing
You know the three biggest killers of most patients, recommending procedures to be right in their waiting rooms? The 3 biggest mistakes, and more importantly, what the following instead:
The three killed the largest number of referring a patient waiting room
Referral of patients waiting Killer # 1 - "Dusty old and twice the mountains" Waiting Room Look - this is the most common mistake of medical procedures. You see, because you see every day, waiting room, not shown. Did you know? For most busy professionals, you may be dead pig in the middle of the room and when your employees go through three times, furniture.
It is very important to realize that new patients "dead pig" with my own eyes the first time. The first impression your office, is a lasting impression. Many patients walk into the room look old and think:
I will not tell your friends about this place, I'm not even sure I wanted to be myself.
What to do instead: This is huge: sight, touch and feel that your waiting room is very attractive to new and existing patients. Must be a little more than three years is being replaced. You always think that the current and clean. Do not cut back on that! If you decide to paint walls, do not hire a professional, his cousin, who lives in the basement of your sister-in-law.
Killer Referral Patient Waiting Room # 2 - not all about you, are - do I have a weekend hobby of motorcycle racing. Great for you. No, in his income. Do not have time to spend their patients are doing.
What to do instead: Do all of their patients. You should have a "Profile" in your mind about your patient on average, and so every member of your staff. If the average age of customers in more than 50, then Rolling Stone magazine, maybe not the best option for reading.
Waiting Room Patient Referral Killer # 3 - Remember not to get new patients you deserve it - If your desk is dirty and looks like something out of 80, your net worth clients (if it exists) to contact with their rich friends.
What to do instead: Make sure that the waiting room is an exact match on the quality of client you want to be referred to the practice.